The brand was born in Seventies thanks to Antonio Lo Conte's innovation-friendly approach. Starting from the experience inherited from the company makers, he conducted the project dedicated to create new products, usefull for housewives. Day-by-day experience, thanks to a permanent communication with costumers as well, got off to a new product line, with products suitable for everyone's needs, giving a tangible help in cooking, keeping the same old quality and respect for the territory.
From classical flours for pasta, bread and cakes, to whole flours, including more complex self-rising flours and a gluten-free flours line, what tipifys our products is their ease-to-use and their ingredients' genuineness. Our goal is to make everybody wizard in the kitchen, offering, besides high quality, an useful support thanks to our attention to detail and our attention to consumer's needs. Quality is guaranteed by the dedication tests and grain manifacturing are made with. Furthermore, Le Farine Magiche Lo Conte, because they're dessiccated, have an expiration date of 24 months, much more than other flours, and it assures a better storage, without bad surprises like little butterfly, and with no need to sift.